We are delighted to welcome Lovisa Jewellery to Victoria Square! The team have opened a new store on Upper Ground Montgomery Street. They bring trend-inspired jewellery to Victoria Square and are driven by their passion for the perfect accessory.

The first Lovisa store opened in Australia in 2010, and since then they have established themselves as an industry leader, with over 550 stores across 21 countries which includes the USA, South Africa, Europe, and UK to name a few.


The team at The Perfume Shop Victoria Square are delighted to reopen their store following a successful refurbishment. The refurbishment has allowed the store to become a brighter, larger fragrance hub and has allowed for the addition of a Personalised Ribbon Station. Call in-store and speak to the team about their latest offers and fragrances.


Our Gym + Coffee store on Lower Ground has moved into a new store, next door to their old store, with more space and more room for the newest product and merchandise!

Visit the team in-store on Lower Ground today, and be quick as their Summer Sale means up to 50% off throughout the new Clubhouse!

Music on the Mall

Every Sunday in June, July, August & September we will have live Music on the Mall from 12pm-4pm!

Find the musicians at the Urban Forest. The perfect spot to grab a coffee, relax and listen to the Music!

Victoria Sq. x She Said Club

We are excited to partner with Naomh McElhatton from the She Said Club podcast to bring you a new series of episodes from our new Podcast pop up at Victoria Square! We will welcome guests from all over Belfast to talk about everything from Women Empowerment to Cooking, Birthing, Fostering, How to keep your Mind & Heart healthy and so many other topics!

Stay tuned. First episode with Marty O’Neill from @DishYouWereHere going live this week!

@Victoriasqbelfast @shesaidclub

Celebrating success with Breast feeding list

We are delighted to have been listed among the top 10 breastfeeding-friendly shopping centres in the UK.

We pride ourselves on providing a world-class shopping experience in the heart of Belfast and are dedicated to providing an all-inclusive, comfortable environment for our diverse range of customers and welcome breastfeeding throughout the centre.

We understand though that there are times when some privacy or quiet space is important, especially in a busy city, so our facilities include private feeding rooms for those who wish to use them.

Our breastfeeding facilities are located on Level B2.

Click HERE to see the full list

Elmer comes to Victoria Sq.

Victoria Square are so excited to partner with NI Hospice and to take part in Elmer’s Big Belfast Trail!

There ‘paint’ no mountain high enough with Victoria Square and Elmer’s Big Belfast Trail!

Victoria Square shopping centre is the latest local business to sign up as a Supporting Partner for Elmer’s Big Belfast Trail and they are going above and beyond to prove their commitment to the cause.  

The shopping centre recently hosted a unique artists space in the weeks leading up to trail. This was available for Elmer artists to use as a studio to design, create and paint their Elmer sculpture and could be viewed by the public to get a brief glimpse of some of the masterpieces being created in advance of the trail.  

Elmer’s Big Belfast Trail is set to be a huge success in Belfast in June, as a herd of uniquely-decorated Elmer sculptures – inspired by David McKee’s best-selling books, Elmer the Patchwork Elephant – will appear across the city for ten weeks. 

The family-friendly event, organised by NI Hospice in partnership with Wild in Art and Andersen Press, will be completely free for everyone to enjoy. 

Late Night Opening @ Victoria Sq.

We have got you covered for Late Night Shopping in Belfast!

We open late every Thursday & Friday from 9am – 9pm.

During this time, some of our Stores and Restaurants may close earlier, so please ensure you check with any particular store you wish to visit.

Our Customer Service team may be able to advise on Store & Restaurant opening hours.

Tel: 028 9032 2277 (Opt 3)

Email: Customerservices@victoriasquare.com

Little Library

We are so excited to share  our latest seating area on Lower Ground. This area has been designed with our Little Shoppers in mind to help them grow and learn.

Please feel free to take a book home and return it when you have read it! Or you can swap it with one of your own!

Make sure to tag us in any of your Little Library pictures!


IG @Victoriasqbelfast

Presenting BOSS One: The SU1T

What goals will you conquer next?

Presenting BOSS One: The SU1T – the brand’s core suit offering combining four-way stretch fabric with precision tailoring to make the impossible possible – so you can too.

Through an exclusive development combining Super 120 yarn wool with four-way stretch, BOSS One fabric offers freedom of movement and flexibility, while ensuring durability, comfort and wrinkle-resistance for everyday use.

Visit the BOSS Store, Victoria Square to find out more.

Calvin Klein annouces Spring 22 ‘All Together’ Campaign!

The CK Spring’22 campaign ‘All Together’ sees us rethink our future, our community and the world we live in – we all want people around us to laugh with and share experiences with.We all have a hunger to be together and to be connected. We will showcase our product not only through our A-list talent but also through collectives and communities.Real people that come together in authentic acts of togetherness – all unified in our product.

BOSS X Muhammad Ali SR22

The Greatest of All Time, the People’s Champion, and now a BOSS Legend. The latest capsule collection from BOSS pays tribute to Muhammad Ali, one of the most celebrated sporting figures of our time.

Muhammad Ali embodied all the qualities of a champion including confidence, dedication and respect. This knockout capsule includes statement essentials and accessories like T-shirts stamped with the boxer’s face, and caps inscribed with his nickname “G.O.A.T.” making it an inspirational addition to every wardrobe.

The five new limited-edition pieces bring to life the attitude that BOSS shares with this multifaceted icon – the desire to conquer fears, believe in your abilities, and be your own BOSS.

Discover the collection in the BOSS Store, Victoria Square.

New Goldsmiths Pop Up

We are so excited to announce that our Goldsmiths store have opened a temporary pop-up on Lower Ground!

This will allow for renovations to take place to their current store on Upper Ground.

Here is a map showing how to locate the new store:

Please find our Press statement by clicking here



The team behind Belfast’s most inviting retail destination is bringing a little bit of magic to one of Northern Ireland’s children charities this Autumn.

Mencap Northern Ireland’s Children’s Centre in South Belfast will benefit from a makeover designed by Victoria Square’s centre management team in conjunction with Rebel Events.

The project is the first stage of a longer-term community strategy for the shopping centre, which will work with local groups and organisations to create indoor and outdoor spaces their service uall with that recognisable Victoria Square flair.

Working in partnership with The Belfast Health and Social Care Trust, The Mencap Children’s Centre provides a unique specialist learning environment for children with a learning disability, providing support and advice to families.

The brand-new project dubbed ‘Vic-Story-A Square’ launched on the 1st September and will see a permanent fixture installed at the Children’s Centre featuring an enclosed outdoor reading and seating area, a bug hotel and bird bath, outdoor chalkboards, and an inverted fish tank – to be enjoyed by children aged 2-14.
It is hoped that the various elements included will encourage the children to connect more with nature and help develop their skills.

Michelle Greeves, Centre Manager at Victoria Square commented on the project saying, “We are delighted to team up with Mencap Northern Ireland to bring this exciting installation to the Children’s Centre. We haven’t been able to bring our much loved activations to the Centre this year given the current climate, therefore we thought we would bring Victoria Square out to the local community and create awesome spaces for people to enjoy. This particular installation is so important as it not only looks fantastic but it actually will help significantly to provide a sense of calm to the children who attend the Centre and assist in developing their sensory and communication skills in a therapeutic outdoor environment.”

Marian Nicholas, Honorary Life Member and Chairperson of Mencap Special Events Committee spoke about the installation saying “We are delighted that Victoria Square has chosen to partner up with Mencap on this project, the installation looks amazing and will undoubtedly provide hours of fun for the kids who attend the Children’s Centre as well as helping them communicate and engage with their surroundings.
“It will no doubt be a different kind of year for the children but hopefully the installation will help provide a sense of normality and relaxation for them and help develop their skills.” sers can enjoy –


New 2020 Charity Partnership

Victoria Square, Northern Ireland’s premier shopping & leisure destination, have launched their new charity partnership for 2020, with Ulster Wildlife.

Through events such as the annual Halloween Pumpkin Patch, Christmas Gift Wrapping and special events, the unique partnership aims to fundraise for Northern Ireland’s largest local nature conservation charity. Driven and supported by passionate people, Ulster Wildlife are helping to make a positive difference to our landscapes, seascapes and native wildlife.
Vickie Chambers, Supporter Relationship Manager at Ulster Wildlife said, “We are looking forward to working together with the team at Victoria Square to raise funds for our local nature conservation projects here in NI. Wildlife is under threat, with 1 in 5 species facing extinction right here in Northern Ireland. With help from local businesses and their customers, we can reverse this decline and create a wilder future for all of us.”
To find out more about Ulster Wildlife and how your business can help local nature conservation, visit ulsterwildlife.org/corporate-support

Victoria Square Launches ‘Magical Play Area’

Victoria Square, Northern Ireland’s leading retail and leisure destination, today officially launched its new Fairy Garden Play Area.
Located on Level 2, beside the Odeon Cinema and a diverse range of food outlets, this new family focused addition to the centre further highlights Victoria Squares continued development of their facilities and focus on their customers’ needs.
Michelle Greeves, Centre Manager, commented “Our customer continues to be at the heart of everything we do. We are delighted to add a fun, creative, outdoor inspired play area to Victoria Square as the perfect rest stop for parents and a magical experience for children.’’
With a beautiful setting and photo opportunities galore, this new corner of Victoria Square is set to become a new family favourite when visiting the city centre.


Updated Facilities

At Victoria square we have responded to the continuous growing diversity and requirements of our customer base and continued growth following our recent 10th birthday, we have doubled the number of toilets in the centre while also expanding facilities to include two feeding rooms, two family toilet rooms, and an adult changing room built in accordance with Changing Places guidelines.
This facility includes more space and the right equipment for those with additional needs, including a height adjustable changing bench and a hoist. This recent investment into the centre shows our understanding and dedication to meeting our diverse customers’ needs and is also fully compliant with the UK-wide Changing Places Consortium, which aims to grow the number of toilet and changing facilities available to individuals with profound and multiple learning disabilities, motor neurone disease, multiple sclerosis, cerebral palsy as well as older people.
Located on lower ground and B2 level of the centre.