Sculpted by Aimee opens first NI store in Victoria Square

Hundreds of people turned out for the opening of Irish make-up brand, Sculpted by Aimee’s new store in Victoria Square, Belfast this weekend. Queues snaked right through the lower ground floor of the centre, up and out onto Ann Street, as eager Sculpted fans turned out in force for a first glimpse of the brand’s first flagship store in Northern Ireland.

Queues began forming around 7am, with some of the people at the front – who were amongst 100 lucky people to receive a goodie bag worth £100 - having set alarms for 5am to secure a coveted first look inside the new Sculpted by Aimee store.

Almost a year on from the opening of the first Sculpted by Aimee flagship on Dublin’s iconic Grafton Street, the Belfast store opening is another exciting milestone for the brand, created by make-up artist and entrepreneur Aimee Connolly.

The brand new Sculpted by Aimee store is located in a prominent unit on the lower ground floor in Victoria Square, and is kitted out with the latest technology including roaming tills for quick and easy checkouts, virtual try-on screens and digital look books to aid product decisions.

In addition to the vast make-up and skincare offering, which includes best-sellers, the store is stocked with exclusives and limited edition offers, as well as Sculpted exclusives such as branded crew neck jumpers, mugs, pens and bridal gifts. A recycling facility on site will allow customers to recycle their used Sculpted by Aimee products and earn reward points.

Victoria Square was flooded with pink bags, as the first 100 customers received a goodie bag worth over £100!* Throughout the opening weekend, Sculpted will also be offering all customers a FREE Gift with Purchase*

With six new hires to the Sculpted by Aimee team, Sculpted make-up artists will be on hand to offer a vast range of makeup services, complementary shade matching, and make up advice. Included in the space is ‘The Suite,’ a purpose-built studio space with ample room for events, masterclasses, make overs, make-up lessons, and more. The Suite will be available for private bookings including corporate events, bridal parties, and special occasions.

Commenting on the launch, Founder & CEO of Sculpted, Aimee Connolly said: “This is a monumental moment for team Sculpted, especially when we consider it’s just over the one-year mark since we opened our very first store on Grafton Street. I can’t describe the level of planning and hard work that has gone into the development of this store – months of planning to get every detail perfect and I am so proud of my team for all their hard work in bringing this incredible store to fruition. We have a very loyal customer base in Belfast, and right across Northern Ireland, so it was a no brainer to expand in to this region - the reaction since we have announced the news has been incredible and I am beyond excited to finally be able to offer them the Sculpted experience first-hand."

For further information, visit or connect with the brand on social @sculptedbyaimee

The new store officially opened to customers just after 10am on Saturday 23 September.

Store Details

Aimee spent years learning everything there is to know about makeup and most importantly what real people want from it. From sitting with customers, to listening to their concerns she understood that people don’t want to spend ages perfecting their makeup with a huge pile of products, nor should they. They want to feel fantastic in five minutes with a few products they trust. So, she created a beauty brand that does just that.

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