The Greatest of All Time, the People’s Champion, and now a BOSS Legend. The latest capsule collection from BOSS pays tribute to Muhammad Ali, one of the most celebrated sporting figures of our time.

Muhammad Ali embodied all the qualities of a champion including confidence, dedication and respect. This knockout capsule includes statement essentials and accessories like T-shirts stamped with the boxer’s face, and caps inscribed with his nickname “G.O.A.T.” making it an inspirational addition to every wardrobe.

The five new limited-edition pieces bring to life the attitude that BOSS shares with this multifaceted icon – the desire to conquer fears, believe in your abilities, and be your own BOSS.

Discover the collection in the BOSS Store, Victoria Square.

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